UbuntuWiki:LoCoComputerFairHowto
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[编辑] Goals
[编辑] Use cases
- Loubna goes to a computer fair. She might have heard of Open'Office.org, Firefox and maybe Linux, but probably not of Ubuntu. She passes by our stand. A booth volunteer tries to get her interested in Ubuntu and in the regional LoCo team.
- Piotr wants to stay informed of Ubuntu news: new releases, local Ubuntu activities and more.
- Mahatma is a happy existing Ubuntu user. When a booth volunteer hears that, he tries to help him become a volunteer for the regional LoCo team.
[编辑] Functionality
- everyone can:
- burn an Ubuntu CD
- make a donation to the regional LoCo team
- see how many CDs were distributed
- see how many people actually talked to
- a fair visitor can:
- learn what Ubuntu is:
- advantages:
- complete system including high quality applications: Open'Office.org, Firefox, ...
- little or no viruses and spyware (technical and market share reasons)
- market share amongst exotic systems
- free software
- standards: in control of the meta layer
- native language support
- disadvantages:
- hardware support
- closed proprietary software (Flash, multimedia,...)
- try out Ubuntu:
- surf the web
- read email
- office applications: read & write MS Office documents
- photo collection: connect camera, view, administer, print photos
- music: connect audio player, play
- play video
- play a game
- learn why "something for nothing" is possible with free software
- determine if Ubuntu is right for him
- learn how to experiment with Ubuntu (on a computer of his own or a demo machine):
- receive a free Ubuntu CD with instructions:
- learn how he can use it to get a first impression of Ubuntu
- learn how it doubles as an install CD
- learn about the system most suited for beginners
- a separate machine
- at least 256 Mb ram
- wired ethernet network
- single boot means less complexity
- learn about ubuntu-cc.org as an information hub:
- forums, lists and documentation (native language and English)
- contact volunteers
- subscribe to ubuntu-cc.org news flashes
- run the Ubuntu live CD
- on a computer of his own
- on a demo computer
- install Ubuntu:
- onto a computer of his own (single boot!)
- onto a demo computer (single boot!)
- get an Ubuntu sticker
- ? buy Ubuntu merchandise
- ? buy a system with Ubuntu preinstalled in cooperation with other booths
- get contact information of an individual contact for the regional LoCo team
- an existing Ubuntu user can:
- become a volunteer for the regional LoCo team
- join the booth
- a volunteer can:
[编辑] Booth Box
Modeled after the success of the Gnome booth box, this is an instant fair booth box. It contains all equipment necessary to run a booth. When you organize a booth, you receive it. When someone else wants to organize a booth, you send it to him.
| Booth box content | ||
| Electronics | Non-electronics | Consumables |
| 2 computers compact powerful keyboard mouse | 2 long power extension cords | pressed 32 bit Ubuntu CD's |
| 2 computers compact slow no keyb mouse | 2 power strips (4 sockets minimum) | flyers |
| 4 big monitors | 10 pens | 10 empty news subscription lists |
| camera | contribution urn | 10 empty volunteer subscription lists |
| audio player | table cloth | duct tape |
| webcam | scissors | rope |
| multi card reader | 2 foldable 3m poles | transparent tape |
| high quality speakers | 2 candy bowls | empty CD-r's |
| USB mass storage thing with real life example documents: .xls, .doc, ... | anti theft cables | paper CD bags with window |
| anti theft cables | 20 empty plastic badges with room for name tag | cheap candy |
| strong reusable banners | Ubuntu stickers | |
| Optional electronic booth equipment | Sample documents | Other |
| ethernet cabling & switch | free magnatune music | locoteam contact information |
| wifi bridge | Elephants dream movie |
And don't forget the booth box inventory list!!
[编辑] The weeks before the fair
- announce your fair presence at https://wiki.ubuntu.com/ConferenceAppearances
- finding volunteers:
- launch the question onto the mailing list
- ask volunteers to reply to the mailing list, to encourage others to participate
- find a second person to confirm his participation before adressing the mailing list
- ask possible volunteers as directly as possible: in person, phone, messaging, mail
- funding:
- ask for a non-profit, non-selling discount! ubuntu is popular and will draw people to the fair!
- be prepared to pay for the booth yourself
- make it easy for people to make a free contribution at the fair
- bootstrapping a booth box:
- often easier to get contributions in kind: let the mailing list know what you need!
- fairs are a nice place to buy
- let it grow slowly
- buy compact (e.g. TFT monitors instead of CRTs)
- buy quality (e.g. plastic poster instead of paper one)
- buy flexible, low tech, cheap (e.g. free black and white copier leaflets instead of full colour ofset printing)
- logistics:
- many volunteers have no cars! logistics!
- getting the heavy stuff to the fair
- borrowing from other booths at the fair
- sending the booth box around
[编辑] The hour before the fair
- set up the booth:
- news flash & volunteer fill out lists:
- take enough pens and fix them to the booth with rope
- consistency and simplicity:
- 1 flyer visible: present Ubuntu itself and your team
- keep specialised flyers away from the booth desk, but available:
- what is free software, especially why "something for nothing" is possible with free software
- kubuntu, edubuntu, xubuntu
- Open'Office.org -> ODF ISO standard; what are open standards
- table cloth identifies and unifies the booth
- When the booth is ready, do a role play a few times: a visitor passes:
- what does the visitor see first?
- does the visitor see a presentation about Ubuntu, whatever side the visitor passes from?
- does he receive a flyer?
- does someone start a conversation with him?
- conversation:
- WRONG: "Hello sir, do you know what Ubuntu is?"
- RIGHT: try to connect to positive experiences: 3 times "yes" and you have a psychological grip :)
- the visitor is a child (children attract parents!) => do we have:
- candy!
- games (preferably 3d): planet penguin racer, ...
- the visitor is a woman:
- keep the tech speak even more away than usual:
- fair trade software, ubuntu the african word, shuttleworth the space tourist, show demo
- the visitor is a journalist: do we have business cards ready?
- the visitor is a bling lover: do we have a beryl/compiz demo ready?
- schedule breaks!
- food breaks: volunteers need to eat
- photo breaks: pictures taken at the busiest moments are the most interesting
- are there enough C'D's? if not: start burning
- insert them into paper cd bags with transparent window together with a regional LoCo team flyer
- continue burning during the fair
- shows the powers of free software in practice
[编辑] The booth itself
- Think about your target audience!
- We are teasing visitors into trying Ubuntu. This is a big jump already. Keep their experience simple and consistent!
- A booth is also a social event between volunteers!
- Enthusiasm sells: don't be afraid to go after every single passerby.
- Never ever interrupt another volunteer when he is dealing with a visitor, unless that volunteer begs you for input.
- Mentor each other. Observe another volunteer's way of talking to a visitor. Afterwards, discuss about good and bad effects. Switch roles and repeat.
[编辑] After the fair
Do a short debriefing, preferably over a drink or food. Create a small report about the event and send it to your LoCo team mailing list.
- What went really well/wrong?
- Did anyone try something new? Did it work? Is it already listed in this how-to?
- How many newsletter subscriptions did you get?
- How many donations did you receive?
- How many C'D's did you distribute?
- Did you feel this event was worth the effort? Why (not)?
[编辑] Ideas: to be sorted
- organize introduction course/ install party at a less busy moment during fair?
- Belgium specific: demo an ID card reader.
- Nelson Mandela video: attractive, and not only to hippies, women, non-technical users
- presentation machine (introduction)
- elaborate free contribution
- explain the freedom model, mix with
- Shuttleworth the rich space tourist
- Open'Office.org
- Firefox
- wish list: printed version at the booth
- do something interesting on the screens
- people in front & behind the booth table is easier to demonstrate
- visibility in height: poles, rope, tape
- women to distribute fliers
- list potential volunteers
- list of potentially interested people
- https://wiki.ubuntu.com/ConferenceTopTips lists some BRILLIANT hints
- https://wiki.ubuntu.com/UbuntuAtConferences
- https://wiki.ubuntu.com/ConferenceAppearances
